Market Your Business

Promote your animal business, build your brand, attract the right customers and make a profit

Market Your Business

Promote your animal business, build your brand, attract the right customers and make a profit

  • You have the skills to be a top pet business person but now you need to create awareness and build up loyal customers - this course will guide you to do just that!
  • Maximize your potential and profits by knowing how to get the most publicity possible so you can spread the word about your business to as many people as possible
  • Learn at your own pace and at any time by using our easy-to-use platform to develop your marketing plan of action
$99
  • 95% recommend
  • Fully accredited by ICOES
  • Free PDF Certificate
  • 14 days money back guaranteed
  • 50 online study hours

95% THUMBS UP 95% of students recommend our courses

FULLY ACCREDITED All our courses are accredited by ICOES and CPD Certification Service

FREE PDF CERTIFICATE You can prove your commitment with a certificate upon completion

14 DAYS MONEY BACK If our course isn't for you, you have 14 days to claim your money back guarantee

60 ONLINE STUDY HOURS You have 90 days to complete the course and one year to start it

ABOUT THE COURSE

  • Once you’ve built your business, you need to let potential clients know you’re there. We’ll show you the skills and techniques you need to succeed in your pet business
  • Marketing can make the difference between a struggling business and a thriving one. Get familiar with the marketing principles and theories to gain a competitive edge for your business
  • Find out how to build your brand, increase awareness of your product or service, get the right customers and achieve your vision of owning a profitable pet business

  • Learn what marketing is, what your customers need, how to set your price and how to put your product in front of your potential clients and their friends

  • Are you ready to launch your own business? Don’t do anything until you’ve taken this course to get your marketing plan and strategy in place

WHO IS THIS COURSE FOR?

  • All business owners, potential business owners and entrepreneurs who want to see their vision turned into a successful pet product which people are talking about

  • Gain the business acumen you need to get your brand talked about positively to attract more sales

  • If you love your business but are finding it hard to persuade others how good it is, this course will guide you through the ways to share your vision (and sell your dream) to others

ABOUT THE COURSE

  • Once you’ve built your business, you need to let potential clients know you’re there. We’ll show you the skills and techniques you need to succeed in your pet business
  • Marketing can make the difference between a struggling business and a thriving one. Get familiar with the marketing principles and theories to gain a competitive edge for your business
  • Find out how to build your brand, increase awareness of your product or service, get the right customers and achieve your vision of owning a profitable pet business

  • Learn what marketing is, what your customers need, how to set your price and how to put your product in front of your potential clients and their friends

  • Are you ready to launch your own business? Don’t do anything until you’ve taken this course to get your marketing plan and strategy in place

WHO IS THIS COURSE FOR?

  • All business owners, potential business owners and entrepreneurs who want to see their vision turned into a successful pet product which people are talking about

  • Gain the business acumen you need to get your brand talked about positively to attract more sales

  • If you love your business but are finding it hard to persuade others how good it is, this course will guide you through the ways to share your vision (and sell your dream) to others

WHAT YOU WILL LEARN

  • Set goals, meet targets, generate sales and create publicity so that customers come to you and not your competitors

  • You know your unique selling point, now you need to share it with the wider world. Do your research first so you don't make costly mistakes

  • Make your passion for your business profitable by using the right marketing and sales techniques to be the go-to person in your field

HOW IT WILL HELP YOU

  • As a new business you need to keep costs down while pushing up sales. Invest in yourself by learning the clever and effective marketing skills which can be carried out on a small budget

  • Focus your attention on what really works to build a thriving pet business by planning promotions, social media campaigns and sales drives which work for you

  • Be the successful pet business owner that you want to be by having the tools of the trade to generate attention, desire and sales

COURSES MODULES

Module 1: Marketing
  • 1.1 What is marketing?
  • 1.2 Customers needs and wants
  • 1.3 Marketing research
  • 1.4 Market research: what to look at and where to find it
  • 1.5 Segmentation
  • 1.6 Positioning
  • 1.7 The 4 Ps – Product, Price, Place, Promotion
  • 1.8 Three more Ps – People, Process, Physical environment
  • 1.9 Product development
  • 1.10 Pricing strategy
  • 1.11 Credit and payment terms
  • 1.12 Promotion channels
  • 1.13 How to distribute your products, B2B marketing
  • 1.14 After sales service – handling complaints and returns
Module 2: Your Marketing Plan
  • 2.1 Why have a marketing plan?
  • 2.2 Essential components for a marketing plan
  • 2.3 Sample marketing plan
Module 3: Low Cost Marketing Techniques
  • 3.1 Business image
  • 3.2 Increase your visibility in your community
  • 3.3 Referrals
  • 3.4 Build a mailing list
  • 3.5 Business networking
Module 4: Developing Your Brand
  • 4.1 Brand identity
  • 4.2 Differentiate
  • 4.3 Brand name and logo
  • 4.4 Building your brand personality
  • 4.5 How?
  • 4.6 Believe in your brand and your customers will too
Module 5: Your Website
  • 5.1 Why do you need a website?
  • 5.2 Setting up a website
  • 5.3 Creating good content
  • 5.4 The copy
  • 5.5 Search engine optimisation, SEO
  • 5.6 Website analytics
  • 5.7 Benefits of blogging
Module 6: Social Media And Online Marketing
  • 6.1 What is online marketing?
  • 6.2 The power of social media
  • 6.3 Rules of engagement
  • 6.4 Prepare a social media marketing plan
  • 6.5 Manage your online presence
  • 6.6 How to be likeable on social media
  • 6.7 A picture is worth a thousand words
  • 6.8 Facebook
  • 6.9 LinkedIn
  • 6.10 Google + Business
  • 6.11 Twitter
  • 6.12 Blog
  • 6.13 YouTube
  • 6.14 Pinterest
  • 6.15 Skype
  • 6.16 Email marketing
Module 7: Public Relations & Advertising
  • 7.1 Look for PR opportunities
  • 7.2 Brainstorming
  • 7.3 Writing an effective press release
  • 7.4 Radio/Press interview
  • 7.5 Generate newsworthy ideas
  • 7.6 Advertising
Module 8: Sales
  • 8.1 Sales campaigns
  • 8.2 Your sales pitch
  • 8.3 Leads generation
  • 8.4 Pay per click advertising and selling online

36548 STUDENTS

126 COUNTRIES

5960 HAPPY PETS IN 2017

15497 COURSES ENROLLED IN 2017

OUR COURSES HAVE BEEN WRITTEN BY PURR-FESSIONALS

Siobhan

GETTING YOUR CERTIFICATE IS AS EASY AS IT LOOKS:

Step 1

Registration

Follow the easy registration process to enrol in your course today.

Step 2

Study

Absorb course content easily with clearly structured information, helpful illustrations and hands on video tutorials. Study anywhere, anytime that suits you within your course duration.

Step 3

Assessment

Reinforce new learning with assessment of important points at the end of each module.

Step 4

Certification

On completion, receive your certificate which confirms your achievement.

ADDITIONAL COURSE INFO

HOW DOES IT WORK?

  • Once you complete the payment you get immediate access to the course

  • Don't worry if you're not ready to start studying now, because you'll have 12 months to activate the course

  • Once activated, you have 90 days to complete it

  • The course will only take about 60 hours to complete

  • You can set your own pace of study - completely online and available on any device.

  • Busy life? Don't worry! You can study anytime, anywhere

  • At the end of each module is an exam to pass to make sure you have fully taken in each stage

  • The modules are easy to understand and, therefore, easy to remember. You can revisit the material for a refresher if you want to look something up

  • Once the course is completed, all modules saved and exams passed you'll get a pdf certificate

  • You will be also eligible to apply for an ICOES hard copy certificate

WHAT SUPPORT WILL I GET DURING THE COURSE

  • The courses are designed to be easy to use without the need to download material

  • Should you need any assistance, we have a help centre available in your student area 24/7 or you can contact our awesome Customer Support team during the working hours

  • From time to time, we also organize live webinars with a vet which you can join in and have any queries or questions professionally answered

COURSE ACCREDITATION

  • Holly and Holly and Hugo is a professional company with an international team of experts, including veterinary surgeons, compiling the courses

  • The courses are accredited by ICOES, the International Council for Online Education Standards, assuring our students our commitment to high standards of online education

  • We are also a recognized member of the CPD Certification Service

  • Our CPD accredited courses will count towards your CPD hour records. Through Continuing Professional Development (CPD/CE), individuals show their commitment to gain new skills to contribute to their personal and professional development, improve their job prospects, enhance and evolve in their career

CAREER PATH

  • Marketing skills are vital for everyone who is launching a pet business or service

  • If you work in the pet industry, you can share your tips to make sure the company is the best in the business

  • Studying an accredited course will give professionals a competitive advantage over their rivals

  • Certification will prove to employers that  you are serious in your wish to land a dream job with animals.

WHAT STUDENTS HAVE TO SAY ABOUT HOLLY AND HUGO

The course content was brilliant! It also stuck to the point and didn't veer off into only distantly related subjects unlike some courses I have attempted in the past. The e-books are a great idea and very attractively designed, and very helpful. I really like the layout of your course material and the ease of use, and it's great to receive a certificate from yourselves, an accredited one AND the added bonus of the Completion Letter and the Breakdown Transcript! I am finding it very rewarding to be learning so much on these courses and I am certain the new knowledge and understanding I am gaining will be hugely beneficial in helping me to achieve my animal career/business goals and also my ability to care for and understand my own and others animals. The Holly and Hugo team are lovely people who are very easy to communicate with and are always helpful And their social media presence is an awesome way to stay connected and feel part of an enthusiastic community. Don't look any further for courses!! Choose Holly and Hugo!! Susan Grainger - United Kingdom

The courses gave me a good understanding of why certain animals behave how they do which is very useful since I help run an animal shelter I liked the length that I had to complete the courses and the available options to do so with my busy schedule. I've recommended Holly and Hugo courses to many friends. Jennifer Kanzenbach - United States

10 down 6 to go. These @hollyandhugo courses are very enlightening and fun to study. Linda Marshall - United Kingdom

I've researched a lot about online certifications and this is the best option by far, I wouldn't use any other. The variety of classes are packed with interesting and detailed information and are all you need to learn, useful real life skill building. The modules are set up beautifully and cleverly as to provide the most understanding and know-how of the course materials. I can honestly say these are all very engaging and a lot of fun in learning. I give the highest recommendation for both your personal and professional enrichment. I plan to keep up doing these different courses for a long time to come. Jeffrey - United Kingdom

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