About

About the course

Marketing can make the difference between a struggling pet business and a thriving one. Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product into the awareness of its target audience and show it so favorably it’s chosen over competition.

Once you’ve built your business, you need to let potential clients know you’re there. We’ll show you the skills and techniques you need to succeed. Learn how your website, social media, PR and marketing can all be used to boost your business and increase sales. Find out how to build your brand, increase awareness of your product or service, get the right customers, and achieve your vision of owning a profitable pet business.

    Requirements

    Holly and Hugo courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

    Lessons

    Course Breakdown

    Module 1: Marketing
    • 1.1 What is marketing?
    • 1.2 Customers needs and wants
    • 1.3 Marketing research
    • 1.4 Market research: what to look at and where to find it
    • 1.5 Segmentation
    • 1.6 Positioning
    • 1.7 The 4 Ps – Product, Price, Place, Promotion
    • 1.8 Three more Ps – People, Process, Physical environment
    • 1.9 Product development
    • 1.10 Pricing strategy
    • 1.11 Credit and payment terms
    • 1.12 Promotion channels
    • 1.13 How to distribute your products, B2B marketing
    • 1.14 After sales service – handling complaints and returns
    Module 2: Your Marketing Plan
    • 2.1 Why have a marketing plan?
    • 2.2 Essential components for a marketing plan
    • 2.3 Sample marketing plan
    Module 3: Low Cost Marketing Techniques
    • 3.1 Business image
    • 3.2 Increase your visibility in your community
    • 3.3 Referrals
    • 3.4 Build a mailing list
    • 3.5 Business networking
    Module 4: Developing Your Brand
    • 4.1 Brand identity
    • 4.2 Differentiate
    • 4.3 Brand name and logo
    • 4.4 Building your brand personality
    • 4.5 How?
    • 4.6 Believe in your brand and your customers will too
    Module 5: Your Website
    • 5.1 Why do you need a website?
    • 5.2 Setting up a website
    • 5.3 Creating good content
    • 5.4 The copy
    • 5.5 Search engine optimization, SEO
    • 5.6 Website analytics
    • 5.7 Benefits of blogging
    Module 6: Social Media And Online Marketing
    • 6.1 What is online marketing?
    • 6.2 The power of social media
    • 6.3 Rules of engagement
    • 6.4 Prepare a social media marketing plan
    • 6.5 Manage your online presence
    • 6.6 How to be likeable on social media
    • 6.7 A picture is worth a thousand words
    • 6.8 Facebook
    • 6.9 LinkedIn
    • 6.10 Google + Business
    • 6.11 Twitter
    • 6.12 Blog
    • 6.13 YouTube
    • 6.14 Pinterest
    • 6.15 Skype
    • 6.16 Email marketing
    Module 7: Public Relations & Advertising
    • 7.1 Look for PR opportunities
    • 7.2 Brainstorming
    • 7.3 Writing an effective press release
    • 7.4 Radio/Press interview
    • 7.5 Generate newsworthy ideas
    • 7.6 Advertising
    Module 8: Sales
    • 8.1 Sales campaigns
    • 8.2 Your sales pitch
    • 8.3 Leads generation
    • 8.4 Pay per click advertising and selling online

    Career

    Who is this course for

    • Anyone who is launching a pet business or service and wants to gain the business acumen.
    • All business owners, potential business owners, and entrepreneurs who want to see their vision turned into a successful pet product or service.
    • Anyone who loves their business, but is finding it hard to persuade others how good it is and wants to market their business to bring on more clientele.

      Certification

      • Students complete each lesson in full, and answer exam questions at the end of each course module. If the pass rate exceeds 55% on each exam then you can download a PDF certificate of completion to recognize your achievement. 
      • The courses are accredited by ICOES, the International Council for Online Education Standards, assuring our students of our commitment to high standards of online education. Students can apply for an ICOES certificate (for a fee) on completion of a course.
      • Courses are also recognized by the CPD, Continued Professional Development, body in the UK. CPD accredited courses count towards CPD hour records and certificates are available for a fee on request.
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        Market Your Business

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        About

        About the course

        Marketing can make the difference between a struggling pet business and a thriving one. Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product into the awareness of its target audience and show it so favorably it’s chosen over competition.

        Once you’ve built your business, you need to let potential clients know you’re there. We’ll show you the skills and techniques you need to succeed. Learn how your website, social media, PR and marketing can all be used to boost your business and increase sales. Find out how to build your brand, increase awareness of your product or service, get the right customers, and achieve your vision of owning a profitable pet business.

          Requirements

          Holly and Hugo courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

          Lessons

          Course Breakdown

          Module 1: Marketing
          • 1.1 What is marketing?
          • 1.2 Customers needs and wants
          • 1.3 Marketing research
          • 1.4 Market research: what to look at and where to find it
          • 1.5 Segmentation
          • 1.6 Positioning
          • 1.7 The 4 Ps – Product, Price, Place, Promotion
          • 1.8 Three more Ps – People, Process, Physical environment
          • 1.9 Product development
          • 1.10 Pricing strategy
          • 1.11 Credit and payment terms
          • 1.12 Promotion channels
          • 1.13 How to distribute your products, B2B marketing
          • 1.14 After sales service – handling complaints and returns
          Module 2: Your Marketing Plan
          • 2.1 Why have a marketing plan?
          • 2.2 Essential components for a marketing plan
          • 2.3 Sample marketing plan
          Module 3: Low Cost Marketing Techniques
          • 3.1 Business image
          • 3.2 Increase your visibility in your community
          • 3.3 Referrals
          • 3.4 Build a mailing list
          • 3.5 Business networking
          Module 4: Developing Your Brand
          • 4.1 Brand identity
          • 4.2 Differentiate
          • 4.3 Brand name and logo
          • 4.4 Building your brand personality
          • 4.5 How?
          • 4.6 Believe in your brand and your customers will too
          Module 5: Your Website
          • 5.1 Why do you need a website?
          • 5.2 Setting up a website
          • 5.3 Creating good content
          • 5.4 The copy
          • 5.5 Search engine optimization, SEO
          • 5.6 Website analytics
          • 5.7 Benefits of blogging
          Module 6: Social Media And Online Marketing
          • 6.1 What is online marketing?
          • 6.2 The power of social media
          • 6.3 Rules of engagement
          • 6.4 Prepare a social media marketing plan
          • 6.5 Manage your online presence
          • 6.6 How to be likeable on social media
          • 6.7 A picture is worth a thousand words
          • 6.8 Facebook
          • 6.9 LinkedIn
          • 6.10 Google + Business
          • 6.11 Twitter
          • 6.12 Blog
          • 6.13 YouTube
          • 6.14 Pinterest
          • 6.15 Skype
          • 6.16 Email marketing
          Module 7: Public Relations & Advertising
          • 7.1 Look for PR opportunities
          • 7.2 Brainstorming
          • 7.3 Writing an effective press release
          • 7.4 Radio/Press interview
          • 7.5 Generate newsworthy ideas
          • 7.6 Advertising
          Module 8: Sales
          • 8.1 Sales campaigns
          • 8.2 Your sales pitch
          • 8.3 Leads generation
          • 8.4 Pay per click advertising and selling online

          Career

          Who is this course for

          • Anyone who is launching a pet business or service and wants to gain the business acumen.
          • All business owners, potential business owners, and entrepreneurs who want to see their vision turned into a successful pet product or service.
          • Anyone who loves their business, but is finding it hard to persuade others how good it is and wants to market their business to bring on more clientele.

            Certification

            • Students complete each lesson in full, and answer exam questions at the end of each course module. If the pass rate exceeds 55% on each exam then you can download a PDF certificate of completion to recognize your achievement. 
            • The courses are accredited by ICOES, the International Council for Online Education Standards, assuring our students of our commitment to high standards of online education. Students can apply for an ICOES certificate (for a fee) on completion of a course.
            • Courses are also recognized by the CPD, Continued Professional Development, body in the UK. CPD accredited courses count towards CPD hour records and certificates are available for a fee on request.